The Story Behind RevGenetics — A Letter from the Founder
The Story Behind RevGenetics — A Letter from the Founder
In 2006, Anthony Loera was an engineer at one of the largest hospice organizations in the country, tasked with building systems to support the nurses and staff working on the frontlines of end-of-life care. He wasn’t a doctor. He wasn’t in sales. But as a new Vitas employee at the time, he rode along with hospice nurses and entered rooms where the final chapter of life was unfolding.
What began as a job soon became a mission. He had access to nationwide hospice data, the names, conditions, and ages of thousands of terminally ill patients. But those spreadsheets couldn’t compare to the faces he saw in person: husbands holding the hands of their dying wives, mothers standing beside their terminally ill children, nurses and aides bearing the emotional weight of their work.
One day, he was told not to say anything about the patient's prognosis as they stepped out of a nurses vehicle while approaching a young couple at their home. Inside we were led to a bedroom of the patient. The room appeared strange, as it was full of stuffed animals ... and he realized the young girl smiling in the room, was the patient, and had less than six months to live.
That moment, talking to this smiling young 5 yo girl, in a bedroom full of stuffed toys, among many, would stay with him for life.
"I still wake up sometimes, thinking of the faces of family members trying to stay strong. The pain in those rooms never left me."
Anthony used his technical skills to build better tools for hospice workers, but he couldn’t shake the feeling that more could be done—not just for the dying, but for the living.
From Hopelessness to Hope
Around the same time, Anthony and his wife faced their own private struggle. At the time, multiple fertility specialists in two different hospitals told them they would likely never have children. One even dismissed their hopes outright. "It seemed like an absolute wall of medical science telling us, it would be impossible."
After a monumental heartbreak when the top fertility Medical Specialists in Miami almost destroyed the dream, and In quiet defiance, they visited a traditional Chinese herbalist, who could barely speak English. The bitter teas and daily routines seemed unlikely to help at all. But then, somehow... the impossible happened: his wife became pregnant. Today, they have two children and will never fully trust western medical specialists again.
"That day changed everything. We realized that nature, science, and tradition could work together to bring about the extraordinary. I wanted to share the hope after this life changing experience."
The Birth of RevGenetics
Fueled by his experiences and growing curiosity, Anthony began researching compounds used in longevity studies. He turned to a longtime friend, Dr. Hector Valenzuela, PhD, a scientist who had once joked that he worked on projects that could help people live forever.
Dr. Valenzuela had been researching telomeres and cellular aging at UCLA, and the two reunited over a shared passion for life extension. After reviewing emerging data on resveratrol, NMN, and other polyphenols, they took action.
In 2007, RevGenetics was born.
The goal was simple: to create high-quality supplements that could promote better aging and potentially extend both healthspan and lifespan. The first product, a 500mg resveratrol capsule, was unlike anything widely available at the time.
"We weren’t supplement marketers. We were people who wanted to offer real solutions, backed by data, driven by passion."
Driven by Purpose
Today, RevGenetics offers a full suite of supplements developed with care and scientific rigor. From high-dose NMN to micronized resveratrol, M98, and next-gen curcumin, the goal remains unchanged: support healthy aging at the cellular level.
Each purchase helps fund not only continued research, but also helps prospective PhD students get the best training and the dream of establishing an independent lab dedicated to research.
"We believe in building something real... something that helps the 5-year-old child, the aging parent, and the caregiver alike simply have a little more time with loved ones."
If you're new to RevGenetics, we invite you to explore our supplements and read more about the science behind them. Your support doesn’t just help us grow—it helps us keep our mission alive.
Anthony Loera
President & Founder, RevGenetics
